Ariel - There's always a stain waiting to happen.

With our numerous encounters with food and drink everyday, this print campaign reveals Ariel as the remedy of those stains that are just waiting to happen.

Agency: Saatchi & Saatchi, Tel Aviv
Chief Creative Officer : Yoram Levi
Creative Director: Eran Nir
Creatives: Aia Bechor, Noam Laist
Producer: Odelia Nachmias
Account Supervisor: Inbal Rov
Account Executive: Noa Sharf
VP Planning: David Kosmin
Senior Planner: Guy Gordon
Animation Studio: Geronimo
Photographer: Yoram Aschheim
Photoshop: Eyal Orlee