ATG Swedish Horse Racing - A Love Story

This 80 sec TVC about prevailing friendship for our client ATG (Swedish Horse racing) and their weekly game V75. The film can be seen as a metaphor for horse racing culture withdedicated supporters who loyally follow their interest through friendship, disappointment and happiness. But also for the able betting man’s feeling for a rough diamond – a horse he knows can win. The film was shot in the area around Seville. The song “Where do I begin?” from the film “Love Story” (1970) is sung by Dame Shirley Bassey.

Title: A Love Story
Client: ATG (Swedish Horse Racing)
Agency: Akestam Holst
Art Directors: Jesper Holst, Bjorn Gustavsson
Copywriters: Mark Ardelius, Patrick Dry
Account Director: Nico Hasselstrom
Account Manager: Ikka Norberg
Director: Rane Tiukkanen
Producers: Peter Sarhammar and Fabian Mannheimer
Production Company: It’s Showtime
DOP: Jallo Faber
Post production: STOPP


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