KitKat - Have a Breakism

Rijksmuseum Twenthe in the Netherlands is running the Abstract USA exhibition from September 2010 through February 2011. We’ve added one more work of art to the collection ourselves. A painting that has no meaning whatsoever. To give people a break from all the modern art with multiple layers and deeper meanings. It is what it is. A big red canvas.
Have a Break, Have a KitKat.




Credits:
Advertised brand: KitKat
Advert title: Have a Breakism
Advertising Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Agency website: http://www.ubachswisbrunjwt.nl
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte
Published: December, 2010
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