There's no beauty in Cruelty

To remind people of the gruesome realities of the fur industry DraftFCB created the "There's no Beauty in Cruelty" campaign for the Anti-Fur Coalition.
The message is straightforward: Killing animals for their fur isn't pretty. Not in a make believe world, and not in the real world.

Name of project: 'There's no beauty in cruelty'
Client: Anti-Fur Coalition
Agency: Draftfcb+ Shimoni Finkelstein Barki
Executive Creative Director: Kobi Barki
Art Director: Yael Peleg
Associate Creative Director: Liat Tsur
Photography: Israel Cohen