Mixed media and animation company th1ng, in collaboration with live action production company th2ng, has directed and produced two commercials for GlaxoSmithKline’s allergy brand Piri, a range of seasonal products for the relief and prevention of allergy and hayfever symptoms.

The 30 second TV advertisements, commissioned by Grey Advertising, are part of GSK’s “Act Before You React” campaign. The ads are aimed at encouraging regular sufferers to prevent early symptoms of allergy associated with the arrival of the summer hayfever season and increased levels of pollen.

Created by th2ng directing duo Mish Mish, the spots promote the Piri allergy product range and a Pirinase Hayfever Nasal Spray over a three-month nationwide TV campaign. The ads also encourage consumers to use support and advice services available to them via Piri’s web hub www.piriallergy.com

The commercials are a collage of live action and animation featuring people in a range of outdoor activities enjoying their summer. The mood is positive, reflected through the use of bright colours and light effects, as well as easy-going animation to produce a fun and lively piece.

Project Name: Act Before You React
Client: GlaxoSmithKline
Creative agency: Grey London
Production Company: th1ng, th2ng
Director: Mish Mish (Alon Ziv, Shay Hamias)
Editor: Danny Atkinson
Post-production: th1ng
Exposure: nationwide TV
Producers: Milana Karaica, Hannah Cooper