Antarctica - Beer Gps

Carnaval in Rio, March 2011. Three million people go out in the streets every day to enjoy the celebrations. Their fuel? Antarctica beer, of course; which in Brazil is known as "A BOA", or "The GOOD". But how were they supposed to find a street vendor amongst the crowd? With this in mind, Antarctica via AlmapBBDO, Sao Paulo created the GPS da BOA, a giant arrow that showed people where the nearest vendor was.

Advert title: BEER GPS
Industry: Beverage
Language: English
Advertiser: AMBEV
Brand: Antarctica Beer
Creative Director: MArcello Serpa Luis Sanchez, Renato Fernandez
Art Director: Tiago Pinho, Denis Peralta.
Copywriter: Pedro Paes, Fabio Ozorio.
Production Company: Cine
Director: Felipe D´Andrea.