Lipton Ice Tea - You Are What You Tea

Ever wonder what a superhero would look like if their powers allowed them to transform into a bottle of iced tea? Neither did we, but Absolute makes us wish we had in their latest spot for the launch of 100% Natural Lipton Iced Tea, a product of the Pepsi Lipton Partneship. In collaboration with DDB London and recurring partner Sonny London Productions Director Emil Moller (e-on, TFL, Bee TV), Absolute transforms a street-walking city girl into a living embodiment of Lipton tea's three ingredients: water, tea leaves and sunshine.


Client: Lipton
Spot Title: You Are What You Tea
Air Date: May 2011

Agency: DDB London
CD: Nick Bell
AD: Michael Brigdale
Producer: Lucinda Ker

Prod Co: Sonny London Productions
Director: Emil Moller
EP: Helen Kenny
Producer: Alicia Richards

Editorial Co: Peepshow
Editor: Amanda Perry

Post/Effects Co: Absolute Post UK
Lead Flame Artist: Phil Oldham
CG: Jamie White, Richard Nelson
EP: Andrew Swepson
Producer: Dan Bennett

Telecine Co: Company 3

Shoot Location: South Africa

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