To Sleep Perchance To Dream, Duvet and Pillow Warehouse, commissioned Mission to create a series of video shorts to live
solely online. The purpose of the videos are to provide the consumer with insight into the very heart of
the brand, tackling brand-snobbery in the bedroom and acting on the only real buzzword with meaning,

Featuring the very real DAPW CEO Charlie Hunt and a cast of actors playing the part of actual staff posts
at DAPW, the videos take a tongue-in-cheek attitude towards the modern world of marketing jargon and
over-the-top duvet ads.

Created by Naresh Ramchandani of international design firm Pentagram and mastermind of IKEA’s
“Chuck out Your Chintz” campaign