Illinois Lottery - Cash Spectacular

The Illinois Lottery's new Cash Spectacular game is awarding 7.6 million prizes -- four times more than all the cat videos on the internet! A new marketing campaign created by Energy BBDO emphasizes the sheer magnitude of payouts up for grabs: eight times more prizes than O'Hare has flights in a year, 66 times more prizes than the city of Peoria has people, and more prizes than all the windows in all the buildings in downtown Chicago. With 25 new Illinois millionaires to be made and over $62 million in prizes ranging from $100 to $20,000, the new game provides the highest $10 payout in Illinois Lottery history. The print and OOH features intricate cut paper artwork by award-winning artist Gail Armstrong.

Chief Creative Officer: Dan Fietsam
Creative Director: Jonathan Linder
Art Director: Aaron Pendleton
Writer: Miller Jones
Planner: Susan Pitt, Eddie Revis
Account Director: Nicole Torrillo
Account Executive: Aly Sander
Photographer: Gail Armstrong
Retoucher: Doug Stanley
Print Production: Debby Dyess
Agency Producer: Ashley Geisheker
Production House: Biscuit
Director: Aaron Stoller
Executive Producer: Holly Vega
Producer: Mala Vasan
Director of Photography: Darko Suvak
Local Production Company: 59 Films
Executive Producer: Ed Amaya
Production Supervisor: Michelle Tocash
Editorial and Post: Machete
Executive Producer: Luiz Landgraf
Editing House: Whitehouse
Editor: Matthew Wood
Editor’s Assistant: Kenan Legg
Producer: Laurie Adrianopoli
Post House: Filmworkers
Producer: Lisa Long and Derek de Board
VFX: Rob Churchill
Transfer: Michael Mazur
Music Company: Sonixphere
Music Director’s Name: Greg Allen
Audio House: Audio Producers Group
Audio Engineer: Peter Erazamus
Media Planner: Justin Southern