Sega Rise of Nightmares: Grandma

Unlike the family-friendly games released in the past for Kinect™ for Xbox360®, Rise of Nightmares is clearly intended for a mature audience. SEGA wanted to promote the game in a more humorous way than expected.

Agency: Hub Strategy & Communication
Client: Sega of America, Inc.
Creative Director: DJ O’Neil
Copywriters: DJ O’Neil, Linda Birkenstock, Chris Elzinga
Agency Producer: Angelina Dilg
Account Manager: Jeremy Cook
Production Company: Hub Productions
Director: DJ O’Neil
Director of Photography: Cliff Traiman
Producer: Anne Sandkuhler
Art Director: Sterling Storm
Editors: Nat Kidder, Steve Tenaglia, Pete Fleming
Sound Design: Disher Music & Sound