Emotional Drugs - Denial

In “Denial,” a mother wonders why so many prescription pills are missing from her medicine bottle. Later, as she gets ready to leave the house, she opens her son’s bedroom door to witness him and his friend acting suspiciously. Instead of connecting both activities, she denies that her son could possibly be responsible for her missing medicine.

Client: The Partnership at Drugfree.org
Agency: Energy BBDO
Campaign: Emotional Drugs
Executive Creative Director: Dan Fietsam
Group Creative Director: Kevin Lynch
Creative Director: Noel Haan
Art Director: Krystyn Campbell
Writer: Jen Di Giorgi
Account Supervisor: Meredith Haidle
Designers: Jillian Lamb / Francis Almeda
Head of Integrated Production: Rowley Samuel
Agency Producer: Ashley Geisheker
Online Producer: Paul Manix
Interactive Producer: Dan Corken
Production House: MJZ
Director: Phil Joanou
Executive Producer: (MJZ) Jeff Scruton
Editing House: BEAST
Editor: Angelo Valencia
Transfer: (CO3) Stefan Sonnenfeld
Music Company: Stimmung
Music Director: Jason Johnson
Producer: Ceinwyn Clark
Media Buyer: Horizon Media
Developer: Jack Marchetti