Emotional Drugs - "Enabling"

A teen explains how her mother would rather be a buddy to her and her friends than a parent in “Enabling.” The spot depicts the mother hosting an underage party at their home and later turning a blind eye to teens engaging in drug and alcohol use. Both ads illustrate that behaviors like denial and enabling can prevent even the most well-intentioned parents from taking action and addressing their child’s substance use.

Client: The Partnership at Drugfree.org
Agency: Energy BBDO
Campaign: Emotional Drugs
Executive Creative Director: Dan Fietsam
Group Creative Director: Kevin Lynch
Creative Director: Noel Haan
Art Director: Krystyn Campbell
Writer: Jen Di Giorgi
Account Supervisor: Meredith Haidle
Designers: Jillian Lamb / Francis Almeda
Head of Integrated Production: Rowley Samuel
Agency Producer: Ashley Geisheker
Online Producer: Paul Manix
Interactive Producer: Dan Corken
Production House: MJZ
Director: Phil Joanou
Executive Producer: (MJZ) Jeff Scruton
Editing House: BEAST
Editor: Angelo Valencia
Transfer: (CO3) Stefan Sonnenfeld
Music Company: Stimmung
Music Director: Jason Johnson
Producer: Ceinwyn Clark
Media Buyer: Horizon Media
Developer: Jack Marchetti