Budclock an ambient for Budweiser


Happy hour always ends and the sensation that you couldn¹t make the most of it remains.
It would be great if the length of the Happy Hour could depend on the consumer and not the bar.
With this insight in our hands, RIVAS HERRERA / Y&R ECUADOR developed BUDCLOCK for its client, BUDWEISER.

The BUDCLOCK has a clock installed that shows the time left for the Happy Hour to end.
For every BUDWEISER bought, the consumer can addition a minute to the Happy Hour.
More BUDWEISER more Happy Hour, more Happy Hour more BUDWEISER.

The BUDCLOCK was released in a bar the 12th of May, till this moment, they have managed to stretch the time of Happy Hours for 6000 minutes.

Advertiser: Ambev Ecuador
Brand: Budweiser
Title: Budclock
Media: Ambient
Advertising Agency: Rivas Herrera Y&R Ecuador
Regional Director: Roberto Cucalón
Chief Creative Director: Diego Perdomo
Copywriter: Christian Vera
Art Director: Ivonne Cantos
Planning Director: Gilda Valle
Account Executive: Emilio Guerrero
Agency Producer: Esteban Delgado
Production Company: Levector
Director: Alvaro Quevedo
Producer: Jeff Karram