Hanes - Kittens

Directed by MJZ’s Rocky Morton for The Martin Agency, this spot shows one man’s misguided attempt to experience softness by wearing a shirt made entirely out of living kittens. But as his friends point out, he should have gone with a Hanes Comfort Blend t-shirt.

Client: Hanes
Spot: "Kittens"
Agency: The Martin Agency, Richmond, Va.
Executive Creative Director: Joe Alexander
Senior Vice President, Group Creative Director: Nancy Hannon
Associate Creative Director, Copywriter: Andrew Goldin
Senior Art Director: Mauricio Mazzariol
Senior Vice President, Group Planning Director: Fritz Kuhn
Senior Strategic Planner: Dalynn Kincannon
Account Supervisor: Carrie Bird
Vice President, Executive Broadcast Producer: Molly Souter
Agency Junior Producer: Amy Marek
Production Company: MJZ
Director: Rocky Morton
Director of Photography: Bill Pope
Executive Producer: Scott Howard
Producer: Donald Taylor
Editorial Company: Beast
Editor: Jim Ulbrich
Assistant Editor: Tripp McCarty
Post Facility: Framestore
Telecine: Company 3
Colorist: Tom Poole
Visual Effects Company: Framestore
Visual Effects Supervisor: David Hulin
2-D Lead: Maryanne Butler
Paint, Roto: Sabrina Tenore, Alex Ling, Jesse Spielman
Producer: Graham Dunglinson
Executive Producer: James Razzall
Audio Post Company: Rainmaker
Engineers: Jeff McManus, Mike O'Connor
Mixer: Jeff McManus
Music: Stock
Sound Design Company: Rainmaker
Sound Designer: Jeff McManus
Actors: Michael Jordan, Elisha Yaffe, Charlie Finn, Coronado Romero
Voiceover: Hubert Point DuJour