For the launch of her first women's knitwear collection Donna Wilson commissioned Oliver's Island to produce a film. Together they came up with the idea of spinning the model , Megan Turner Jones, on a wheel.
'Jumpers and Ice Cream' is a family of five exquisitely soft woolly jumpers inspired by rainy Sundays, mittened bike rides to the circus, and other instances in which unlikely pairings yield magical results.
The collection features an array of vibrant colours and playful geometric patterns that feel simultaneously fresh and nostalgic. With her first collection of knitwear, Donna set out to create wearable garments with the same sense of humour and off-beat charm found in her range of home accessories, the appeal of Donna's work having always been their ability to brighten up the every day.
While designing the collection, Donna envisioned the people who would wear the pieces and the lives they lead:
"I imagined the jumpers on all kinds of interesting people and what they would be doing while wearing them - an abstract artist picking out aubergines at the farmers market, a circus performer taking her tea break, or an accountant wanting to wear something different on the weekend.
"It was important to me that the jumpers felt familiar and friendly, but could also be worn to make a statement. The jumpers are for anyone who wants to wear something special, cosy, colourful, and fun."
The collection will be available exclusively in the UK at Couverture & The Garbstore in London, the very first shop to stock Donna's knitted dolls eleven years ago.
"I still remember taking around my first dolls to them when I was still studying at the Royal College of Art. I still think of Couverture as one of the first tastemakers; back then there weren't many curated lifestyle concept stores around and working with them really was the beginning of my business."
"Launching my first collection of women's knitwear with Couverture feels like such a natural thing, like the journey's come full circle."
A nod to Donna's Scottish roots, and in keeping with the studio's commitment to local manufacturing, each jumper is made in Scotland. All the garments are fully fashioned out of 100% lambswool.