Trumpet, a full-service brand studio based in New Orleans, has introduced new print creative to reinforce the Louisiana Campaign for Tobacco-Free Living. The full-page ad (attached) recently appeared in newspapers throughout Louisiana to honor the first birthday of the Louisiana Smoke-Free Air Act (Act 815).

The ad uses a simple visual of a birthday candle in an overturned ash tray to convey a serious message about the public health and quality-of-life benefits ensured by laws that keep public spaces free of second-hand smoke. Trumpet handled the initial launch of the Tobacco-Free Living awareness initiative in 2007.