10 Ways for Getty Images
Getty Images, the worldâ€™s leading creator and distributor of still and moving images, chose its elite group of 10 ways designers in recognition of their contributions to the sophistication of creativity in the interactive realm. Collectively, these five design experts have received multiple industry accolades, ranging from a bevy of One Show Gold Pencils to the coveted Yahoo! Big Idea Chair. In the U.S., Boston-based The Barbarian Group is perhaps best known for bringing to life Burger Kingâ€™s Subservient Chicken, the proverbial golden egg that has prompted more than 100 million visits to www.subservientchicken.com.
â€œThe 10 ways project gave us the opportunity to identify specific qualities that make certain images particularly effective for use in new media,â€ said Benjamin Palmer, co-founder and president of The Barbarian Group. â€œWhen youâ€™re trying to reach a consumer on their iPod or cell phone rather than their television set, the rules of design are redefined.â€
In the spirit of interactivity, visitors to the 10 ways website are able to share their observations and insights by participating in an online discussion. This unique forum is designed to serve as a creative resource for innovators around the world.