4 Door Jeep Wrangler

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4 Door Jeep Wrangler, 5.0 out of 5 based on 1 rating

nice guerrilla campaign just received from Ty at BBDO Detroit. Stickers were placed on 2 doors Wranglers to announce the birth of the 4 doors.

jeep.jpg

Credits:
Agency: BBDO Detroit
Copywriter: Ty Hutchinson
Art Director: John O’Hea

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2 Responses to 4 Door Jeep Wrangler

  1. Avatar of neuville neuville says:
    November 21, 2006 at 10:54 am

    Hello Grant,
    I feel this was done to win festivals: surely it will not be so effective (looks a cross or up-selling action, but how many Wranglers are there in detroit, and how many drivers will change it for a 4 doors?… :-) )

    Reply
  2. Grant Walls says:
    November 21, 2006 at 10:46 am

    Really nice idea. But I think it should probably read “this sticker” and “a Wrangler”. Did people really run round Detroit looking for Wranglers to stick stickers to?

    Loneliness has made me more cynical.

    Grant, Italy

    Reply

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