Credits:
Product: Women’s Aid
Title: What’s it going to take?
Agency: Grey London
Country: United Kingdom
Creatives: Geoff Smith (Executive Creative Director)
Simon Butler (Executive Creative Director)
Nicola Hawes (Creative)
Andy Forest (Creative)
Head of Planning: John Lowery
Account Directors: Lisa Buckley
Account Team: Jess Palmer
Planning Team: Emma Batho
Project Manager: Emma Garcia
Art Buyer: Emma Garcia
Head of Typography: Mark Cakebread
Photographer: Rankin
Retouching agency: Rankin
Thought the subject is quite important, i don´t think the way is accurate. I mean, it looks totally ATL.
Not bad. Pretty good. Stark. In your face. Campaign indicates a very broad demographic. Of course, when it comes to social issues such as this, concept has been done. We always see the primary effects, the trick is to show the secondary effects in a manner that is just as adaptive.
Fabulous advertsing!
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