adidas Football Films
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Michael Ballack has a spot of target practice, trying out his new Predator boots. He takes aim at a hoop, which is held up by a trainer at Chelsea’s Cobham training ground. However, instead of getting the ball through the hoop, he smacks it right into the trainer’s family jewels – which is precisely where he was aiming it. The trainer is adidas client Mark Whitehead, who, unsuspectingly ends up taking one for the team. You’ve got balls Mark (in certain respects).
Steven Gerrard and Xavi Alonso had a go at kicking a few balls at some clay pigeons at Liverpool’s training ground, which isn’t an easy thing armed with just a football. Alonso launched a clay pigeon from a machine they’d wheeled out on the pitch and Gerrard smacked a ball nearly hitting it. He had another go and, second attempt, he hit it breaking the clay in the sky. Manager Rafa Benitez, watching from his office looked pretty impressed at Gerrard’s feat, as were Liverpool training staff standing behind the camera.
Football’s Emanuel Adebayor takes centre stage in the arcade classic ‘Snake’, in a new film for adidas. Sitting in a changing room, he clicks on the studs of his boot as if they’re buttons on a PlayStation games controller. Meanwhile, on screen, he runs around the pitch collecting ‘computer graphics’ stars. With every star he picks up, another computerized Adebayor is added behind him, eventually making a very long row of Adebayors, like a Snake. Finally, achieving a ‘High Score’ he dances in his trademark Adebayor rhythm. The idea is to show in an innovative way, how F50 TUNiT boots are modified for different styles of play. The film celebrates Adebayor’s flamboyance on the pitch and his much publicized love of video games in one very zany film.
Real Madrid star Arjen Robben reveals some of the secrets of his magic footwork in a new film for adidas. Sitting in the Real Madrid changing room, using nothing but the power of mind-control, Robben commands all the parts of an F50 TUNiT boot from the team’s boot room. Without aid of visible support, the uppers join with the chassis and the studs are screwed in by the stud key. He picks up the finished boot and finally with a raised eyebrow, he stops the stud key spinning on the floor. The film is designed to show, in an entertaining way, how easy it is to modify F50 TUNiT boots before a game. Of course, the rest of us mere mortals have to use the power of our fingers instead of our minds to tune our boots.
“Clay Pigeon”, “Target Practice”, “Magic Boot”, “Snake”
Agency: 180Amsterdam (180\TBWA)
Sean Thompson Creative Director
Martin Cedergren Creative Director
Joe Togneri Producer
Chris Barrand, Pamela Villaflores Business Affairs Manager
Production Company: Candela / Dab Hand Media
Sean Thompson Director
Greg Jordan Producer
Theo Garland DP
Vanessa Merino Executive producer
Editing U Turn Content Productions
Martin Engh Editor
Eline Bakker Producer
Claire Finn Executive producer
Lee Ifans Assistant editor
Music/ sound design: Marius Mudman Rypdal
Media agency: Isobar / VML
“Clay Pigeon” Liverpool Football Training Ground, UK
“Target Practice” Chelsea Football Training Grounds, UK
“Magic Boot” Real Madrid Training Grounds, Spain
“Snake” Barnett FC, UK