adidas Originals – Left Right Project

To celebrate and pay tribute to the iconic Superstar, adidas Originals produced a pair of giant, SUV-size exact replicas, down to the fire-hose shoe laces. Housed in separate studios, we invited friends and artists at Surface2Air (NYC) and Upper Playground (San Francisco) to celebrate their own originality by customizing these huge sneakers the right shoe for the East Coast and the left shoe for the West Coast.
For three days, the artists collectives (Surface2Air featuring Gordon Hull, Daniel Jackson and Alexia Stamatiou and Upper Playground featuring Sam Flores) went to work. Upon completion, the shoes were put on a flat bed truck and the two parties set off to meet in Venice Beach, CA. The showdown on the boardwalk drew L.A.s finest originals.

Client: adidas International
Hermann Deininger: Head of Originals
Nicole Vollebregt: VP Global Brand Marketing
Tara Moss: VP adidas e-Marketing
Simon Atkins: Captain, Sport Style
Tom Ramsden: Global Communication Manager
Jon Wexler: Global Communication Manager
Jess Weinstein: Global Communication Manager
Lyndon Lawrence: Global Digital Manager

180LA (180\TBWA Alliance) : Agency
William Gelner: Executive Creative Director
Tyler Hampton: Creative Director
Tyler Hampton: Copywriter
Erwin Federizo: Art Director

Brit Browning : Planner
Chad Bettor: Account Director
Kirk Johnsen: Account Manager

Peter Cline: Executive Producer
Colleen Wellman: Co-Exec Producer
Juliet Diamond: Agency Producer

Chris Barrand & Shari Christensen: Business Affairs
Nili Zadok: Project Manager                      

Radical Media: Production Company
McCoubrey Brothers (Peter and Luke): Director
Donna Portaro: Executive Producer
Frank Scherma: Executive Producer
Alex Lisee: Producer
McCoubrey Brothers: DOP

Outpost Digital: Editoral Company
Pete McCoubrey: Editor
Brody McHugh : Executive Producer

Mothafuckas: Track
Crazy Baldhead: Artist
Because Editions: Publisher
Ed Banger Records: Master

Seventeen Years: Track
Ratatat: Artist
Universal Music: Publisher
Beggars Group/XL Recordings: Master

Radio Christiane: Track
The Virgins: Artist
7-10 Music: Publisher
WMG: Master
Rakim’s Rival: Track
DJ 360: Artist
DJ 360/Andre Prine: Publisher
DJ 360/Andre Prine: Master

Location shoot: New York, NY and Los Angeles, CA

VN:F [1.9.22_1171]
Rating: 3.8/5 (8 votes cast)
adidas Originals - Left Right Project, 3.8 out of 5 based on 8 ratings
Be Sociable, Share!

6 thoughts on “adidas Originals – Left Right Project

  1. adidas Originals – Left Right Project
    Hello. Is this supposed to be a documentary or a commercial ? Looks too much like a poor MS or Google commercial. Give it 50/50 …

Leave a Reply

Your email address will not be published. Required fields are marked *