adidas Rugby – Inside the Black Jersey

From a small island with a population of only four million, comes arguably the greatest rugby team of all time, the New Zealand All Blacks who have a formidable power to enchant fans worldwide. This year, adidas and 180 Amsterdam have created INSIDE THE BLACK JERSEY, a five-part series that takes you right inside the All Blacks’ private circle.
Instead of focusing on the usual hysteria surrounding the team, this campaign follows them intensely during
their Grand Slam tour and shows an intimate portrait of what it is really like to be on tour with the world’s
greatest rugby team.

Inside the Black Jersey
adidas Rugby
This initiative was produced utilizing 180’s production unit U-Turn and 180’s recently founded digital group RIOT.

adidas International: Client
Nicholas Drake: Global Head of Rugby and Cricket
Marine Dussere: Sports Marketing Manager
Jo Vegar: Junior Sports Marketing Manager
Justin Acuff Digital Concept Manager – Sports Performance
180 Amsterdam (180\TBWA): Advertising Agency
Andy Fackrell: Executive Creative Director
Richard Bullock: Executive Creative Director
Stacey Lee: Creative / Writer
Claire Finn: Producer
Lauren Andrews: Account Team
Sam Dempsey: Account Team
Martin Palamarz: Account Team
Jens Jacobsen Jensen: Production Legal
Kindra Schoemaker: Production Legal
U-Turn: Content Production Production Company
Editoral Company: Post Production Company
Stacey Lee: Director
Helena Brooks: Director
Helena Brooks: DOP
Claire Finn: Executive / Line Producer
James McLeod: Editor
Lucy Salter: Post Production Producer
Stacey Lee: Camera
Helena Brooks: Camera
Mark Weakley: Second Camera
Katie Pow: Titles
Kaiser Sound Studios: Sound Mixer / Sound Recording Studio
Original Score by King Kapisi
Teremoana Rapley: Publicity & Business Development
Jessica Hartley
Cedric Gairard
Starring The Legendary NZ All Blacks and their support crew

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