Launch campaign for the new â€œcustom-madeâ€ service offered by AnnaNas Beauty Center: hair removal. The difference between AnnaNas and the competitors is the â€œcustom-madeâ€ approach: a real full tailor made experience for the high class women, very interested in their beauty, women that desire to show off. So the creative idea leverages on the beauty aspect and on the show off desire of women.
Advertised brand: AnnaNas
Advert titles: Legs1- Hair Fishnet Tights, Legs2- Hair Holdup Stockings
Advertising Agency: Leo Burnett, Milan, Italy
Creative Director: Enrico Dorizza
Art Director: Raffaele Cesaro
Client Service Director: Zenia Zerbinati
Photographer: Paolo Franco