Audi Strings: an advert as none before

Nacho Gayán, from Agosto directs this spot for Audi. Under the motto “A car created as none before”, the new spot presents a method of construction that nobody would ever associated with a car. Based on a concept from the agency DDB Barcelona, Nacho filmed a movie that has, at least, a bit of magic.

Title: Strings
Client: Audi
Agency: DDB Barcelona
Creative Director: Alberto Astorga
Art Director: Jaume Badía
Copywriter: Alfredo Binefa
Accounts Manager: Francesca Gonzalez
Accounts Executive: Paco López
Agency Producer: Vicky Moñino

Production company: Agosto
Director: Nacho Gayán
Producer: Toni Moreno
DOP: Paco Femenía
Editor: Fabrizio Rosetti
String Advisors: Philip & Steve Noble
FX Company: Asylum
Prague Service: Stillking
Post-production: Metropolitana
Music: BSO

The making of the spot:

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Rating: 4.0/5 (2 votes cast)
Audi Strings: an advert as none before, 4.0 out of 5 based on 2 ratings
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5 thoughts on “Audi Strings: an advert as none before

  1. Maybe both ideas are similar, but from the production point of view, the originality of this advert is that it was filmed without posproduction effects, that is everything that you see in the ad was made in front of the camera thus making a much more complicated execution.

  2. I dont know, if this advert is like none before, what about the british skoda advert? Engeneers baking the car as a cake. In my opinion the idea is similar

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