AVIA SYNTH Smooth Running Engine Oil makes your motor run extra smoothly. We illustrated this benefit in an extraordinary way: We showed that the horses you got under your engine hood behave like cute cats. The reason: AVIA SYNTH Smooth Running Engine Oil makes your motor purr like a cat.
Credits:
ADVERTISING AGENCY: serviceplan campaign 1 gmbh
EXECUTIVE CREATIVE DIRECTOR: Matthias Harbeck, Alex Schill
CREATIVE DIRECTOR: Oliver Palmer
COPYWRTITER: Vera Karpova, Sebastian Wolf
ART DIRECTOR: Michel Maurice Lück
CLIENT SERVICE: Markus Koch (Etat Direktor), Amelie Wenzel
GRAPHIC DESIGN: Robert Luciani
PHOTOGRAPHY/ ILLUSTRATION: Alex Howe
An oil for grandma’s car?