Axe Million Dollar Pixels
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Interactive action from Axe Brazil. The main idea was to lead young men into sites like YouTube to watch a video where a hot blond model stripteases in front of a web cam. As soon as the video begins, she tells her telephone number. If the person calls the given number, in a simulated conversation â€“ it’s an answering machine faking a conversation â€“, she tells the user that sexy pictures of her are available at Axe.com.br.
To help build the buzz, CUBO.CC created a fake model management agency site, called 293 models (293: Axe in alphanumeric).
The video (NSFW, be careful :-):
Girl’s phone number/Answering machine: +55 11 30132935
Site Axe: http://www.themillionaxehomepage.com.br
In this other video CUBOCC teaches how to announce a new account to your co-workers.