I do not like drugs and medecines much, and often I prefer to keep headhache and not to take a pill for it. These ad make me think that we’re getting bad with our kids. The product is a medecine for children, too stressed for their “big” life and in need of an aspirine. It’s our fault a visual like this: when I was a kid I never had headache; maybe it was because I played some football instead of driving (and maybe dreaming of) a Ferrari toy. This goes in the “Bad Advertising for Bad Products” category…
Credits:
Advertiser: BAYER
Product or Service: ACTRON PEDIATRICS ANALGESIC
Entrant Company: Y&R BUENOS AIRES
Country: ARGENTINA
Advertising Agency: Y&R BUENOS AIRES
Country: ARGENTINA
Creative Director: Guillermo Vega
Copywriter: Ariel Serkin – Juan Frontini
Art Director: Hernan Cerdeiro
Photographer: Juan Salvarredy
Illustrator: Daniel Romanos
Account Supervisor: Eugenia Slosse
It’s a great ad, you should learn to separate what you think from what you are analyzing. You are being unfair.
I definetively agree with u. That one will put Bayern in my shopping black list.