Belgian League of the Blind: A Blind Call
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We all know the phenomenon: you forget to lock your mobile phone and without knowing it, you phone the first person in your contact list. In Belgium, the League of the Blind turned this insight into a fundraising idea. They asked everyone to put “A BLIND CALL” as the first contact in their mobile phone. So, next time you call someone accidentally, you make a donation to the league of the blind. Nice idea.