BMW starts a race. P.A.C.E, the “Pursuit across Europe” is an exciting mixture of action and adventure, where users can explore new BMW technology like brake energy regeneration or electric power steering. The race takes place between Lisbon and Prague. Highlights are the hightech flash engine and the fascinating look, realized in cooperation with Interone Worldwide Hamburg and Dirk Hoffmann, a known artist from Hamburg.
Click the image to take your run.
Consulting: Franziska von Lewinski, Stefanie Knoren
Creation: Matthias SchÃ¤fer, Johannes MÃ¼cke, Axel Bergander, Sharon Moody
Artdirection: Patrik de Jong
Illustration: Dirk Hoffmann
Music: Christine Schulz
3D-Studio: Electric Umbrella
Programming: Torsten Sperling, Karsten GÃ¶tz, Thorsten Harders