Nice news from Fabio Seidl at Africa, Brazil, with his latest work performed at McCann Portugal. Campaign against the cholesterol.
Credits:
Campaign Against the Cholesterol
Client: Ministry of Health
Titles: “Lego†e “Doctor Teddy Bearâ€
Copy: “Don’t Play With Your Health. Check Your Cholesterol.â€
Copywriter: Fabio Seidl
Art Director: Diogo Mello
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Production/Agency: Nuno Calado
Photo: Platinum
Ilustration: Platinum
Account/Agency: Ana Pedroso
Approved by/Client: Francisco George
Media: Press and Outdoor
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Is it just me or anyone else think this is a really bad pun? Even though the art direction is genius, I think it’s a horrible pun…