Carlsberg Table Soccer
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Outdoor guerilla campaign developed by Jung Von Matt to promote the first international table soccer world cup. Flyers shaped like real table soccer figures were posted on handrails all around the city of Hamburg (Germany), which hosted the event.
If you look closer at the image there’s something odd (I think it’s a fake, there are some mistakes in photoshopping), but btw that would be a nice idea.
Click the image to enlarge
Agency: Jung von Matt
Creatives:Ole Kleinhans, Markus Kremer, Joanna Swistowski