Cosmofon / PS2

Searching my archives I found these two ads that are based on the same concept.

The first, a print campaign for Cosmofon, a telco:

The second, better, the famous outdoor tactile ad for Playstation:

I don’t know who developed the ad before, so I don’t know what agency copied the concept…

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2 thoughts on “Cosmofon / PS2

  1. Don’t always assume a “copycat” situation. This idea is fun, sound, and common knowledge. Probably just a coincidence, or collective consciousness.

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