Nice artworks for Cratoni Helmets made by DDB Singapore.
Credits:
DDB Worldwide Pte Ltd, Singapore
Neil Johnson (Executive Creative Director)
Terrence Tan (Creative Director)
Khalid Osman (Art Director)
Priti Kapur (Copywriter)
Illustrator: Khalid Osman
Photographer: Lee Chee Kean
I don’t think these ads work because it took me too long to figure out what the captions meant.. the disfurged people have a brain injury and therefore can’t make coherent sentences.. and when I finally figured that out I was repelled by the meaning. Lookingat these ads was an unpleasant experience, like the on button has been left on too long.. you get it but for too long.