Daisy Lowe Stars In ‘An American Eagle In London’
Attention all Brits – ‘The Eagle Has Landed!’ – American Eagle Outfitters are set to invade and launch in the UK and ‘It Girl’ Daisy Lowe has been selected to spearhead the attack on British fashion.
American Eagle, famous for its on-trend and affordable product will initially open three stores in and around London based at Westfield White City, Westfield Stratford and Bluewater, with the White City branch opening its doors first on Friday 14th November.
To support this, American Eagle Outfitters has British model Daisy Lowe as the face of the brand for the UK launch!
The stunning 25 year old model and DJ who has modeled for the likes of Chanel and Vivienne Westwood, will work with American Eagle Outfitters to help the brand launch in to a new market in which Daisy brings a diverse and stylish edge to suit the UK audience.
Since its launch in 1977, American Eagle Outfitters has grown to become one of the biggest fashion brands in the US, with over 1000 stores worldwide.
With celebrity fans including Emma Watson, Robert Pattison and Blake Lively, this is the first time the product will be available for UK consumers and the new stores will offer everything from footwear to outerwear.
American Eagle Outfitters brings high quality, stylish clothing and accessories this holiday season with their famous signature denim in updated washes.
The collection features Denim X and Sky High rises, “Get Down” puffers in colours and prints, pretty and plush sweaters, vegan leathers and heritage flannels channeling the essence of the brand.
Preston Konrad, Style Director at American Eagle Outfitters explains, “American Eagle Outfitters is all about offering our guy and girl versatile pieces that will showcase their individual style. We are so excited to share our denim roots with the UK customer as that is the heart of our brand and is an essential staple in every wardrobe.”
To celebrate the launch American Eagle Outfitters hosted a VIP launch party at its new flagship store in Westfield London.
Daisy Lowe, launch ambassador for the brand, was in attendance alongside British singer-songwriter Jess Glynne who performed a three-song acoustic set, including her number one smash-hit Rather Be. Other celebrity guests included Professor Green, Millie Mackintosh, Vanessa White & B Traits.
The crowd then danced to a DJ set from, BBC Introducing star, TCTS. Patrón Tequila designed custom made cocktails for guests on the night, providing a taste of Amer Guests were also invited to take a spin in the Eagle Cam, the UK’s first 360-degree photo booth.