Designed by Ikea

Last August, a high-profile, integrated marketing campaign developed for Ikea by Ogilvy & Mather in partnership with SCPF kicked off across America. Brand New School’s founder, executive creative director and director Jonathan Notaro has recently delivered two new spots for the campaign: “Made by the Girls” came out in December, and the newest entitled “Made by Bree and Her Sister” debuted on Feb. 14. Both :15 spots creatively present the idea that customizing your home with Ikea furniture and accessories can improve your life, and will continue to run on cable networks like Bravo and HGTV, local broadcast stations in 31 markets during shows like “America’s Got Talent” and “Jerseylicious,” online, and on Spanish-language television stations like Univision and Telemundo during popular shows like “Sábado Gigante” and “Primer Impacto.”

Project Name: Ikea “Made by Bree and Her Sister, Designed by Ikea”
Running Length: :15
Debut Date: Feb. 14, 2011 (U.S. National Distribution, General and Hispanic Markets)
Toolkit: RED Mysterium X, Autodesk Maya, Autodesk Flame.
Client: Ikea
Advertising Agency: Ogilvy & Mather, New York
Creative Director: Leo Vladimirsky
Creative Director: Diego Zambrano
Copywriter: Mara Evans
Account Director: Pat Dunigan
Account Supervisor: John Line
Account Manager: Megan Gokey
Producer: Dana Edelman
Production Coordinator: Kelly Allen
Business Affairs Manager: Libby Fine
Advertising Agency: *S,C,P,F…, Miami
CD: Alberto Jaen
Account Director: Lisa Paravano
Account Supervisor: Mariana Olivares
Producer: Ursula Bertrand
Business Affairs Manager: Beatriz Moreno
Production Company: Brand New School, New York
Director/Creative Director: Jonathan Notaro
Managing Director: Danny Rosenbloom
Executive Producer: Devin Brook
Cinematographer: Ivan Abel
Stop Motion Animators: Chris Gilligan, Kevin Coyle, Matt Somma
Creative Director: Jonathan Notaro
VFX/CG Director: Vadim Turchin
3D Tracking: Han Ho
3D Modeling: Jerry Chow, Walter Lubinski, Adam Rosenzweig
3D Lighting: Ryan Lang
3D Animation Lead: Walter Lubinski, Matt Guzzardo
Flame Artist: Joe Vitale
Compositor: Tim Bowman, Helmut Munz
Rotoscoping: Leslie Chung, Jose Lopez, David Marte, Sergei Martirosov, Greg Silverman
Storyboard Artist: Will Rosado
Supervising Producer: Suzanne Potashnick
Design Intern: Jeff Bryson
Music and Sound Design: Q Department
Recording and Mix Company: Sound Lounge

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One thought on “Designed by Ikea

  1. IKEA

    Good afternoon. We are talking about Ikea, right ? Your ‘screen shot’, leaves a doubt.
    Nevertheless, if we are in the ‘Ikea’ world, I would say that this very short video, is rather ok, but ever so cheap ! Any person with a few ‘Adobe’ tools, could do I suspect, much better ……

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