Discovery Channel – Shark Week Ambient

RAPP Collins Sydney has taken to Australian beaches creating a buzz around the awesome documentary series SHARK WEEK – which appeared exclusively on AUSTAR’s Discovery Channel in Australia. Over seven sun-filled days in January, the team scattered a number of “shark-bitten“ surfboards around well-known Sydney beaches. They then sat patiently – and watched and waited – while a frenzy of curious beach-goers came to ‘feed’ on this simple ambient idea.

Discovery Channel - Shark Week Ambient

Advertised brand: AUSTAR / Discovery Channel
Advert title(s): Shark Week Ambient
Advertising Agency: Rapp Collins, Sydney, Australia
Art Director: Ryan McKay
Copywriter: Max Kitchen
Other additional credits: Production; Brett Griffiths & Andy Robilliard

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Rating: 4.0/5 (2 votes cast)
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