Discovery Channel – Shark Week Ambient
RAPP Collins Sydney has taken to Australian beaches creating a buzz around the awesome documentary series SHARK WEEK â€“ which appeared exclusively on AUSTARâ€™s Discovery Channel in Australia. Over seven sun-filled days in January, the team scattered a number of â€œshark-bittenâ€œ surfboards around well-known Sydney beaches. They then sat patiently â€“ and watched and waited â€“ while a frenzy of curious beach-goers came to â€˜feedâ€™ on this simple ambient idea.
Advertised brand: AUSTAR / Discovery Channel
Advert title(s): Shark Week Ambient
Advertising Agency: Rapp Collins, Sydney, Australia
Art Director: Ryan McKay
Copywriter: Max Kitchen
Other additional credits: Production; Brett Griffiths & Andy Robilliard