Elf the vote!
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Just received from AdverGirl, an election that will renew your love for democracy: Big Lots spokeself.
Starting today, three elf finalists will amke their campaign condensed to 30 second spots. Viewers can visit a voting site to cast a ballot for their favorite elf. The winning elf – announced on Thanksgiving – will be the brand’s national spokesperson for the rest of the holiday season.