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Viral campaign from Fiat in Brazil with a very nice cow on Bungee Jump (no cars, no logos, just a cow).
Thanks to Marcelo for the news
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Fiat – Cow on Bungee Jump
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I been trying to tell marketing managers for ages – "you don’t always need to put your logo in a viral ad" – as they then usually kick me out of their office – I try to hurriedly explain that online we all know who puts the content out – take this as an example – just look at the headline!
Nice one Fiat.