Fiat – Cow on Bungee Jump

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Viral campaign from Fiat in Brazil with a very nice cow on Bungee Jump (no cars, no logos, just a cow).

Thanks to Marcelo for the news

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One Response to Fiat – Cow on Bungee Jump

  1. Asa Bailey says:
    May 28, 2007 at 5:55 pm

    I been trying to tell marketing managers for ages – "you don’t always need to put your logo in a viral ad" – as they then usually kick me out of their office – I try to hurriedly explain that online we all know who puts the content out – take this as an example – just look at the headline!
    Nice one Fiat.

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