Fiat Ducato

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Maybe a supermarket is not the ideal place to find the target for Ducato, the best-selling van from Fiat, but I think this guerrilla action has a great idea.

The agency is FCB, Sao Paulo

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5 Responses to Fiat Ducato

  1. sylvain says:
    March 13, 2006 at 10:03 am

    This a real ambient operation? because people who shop in my super market are not as much pretty as the girl in the picture.

    Reply
  2. Rick says:
    February 28, 2006 at 12:35 am

    Why not the supermarket? Everyone has to shop at some point, and even if you’re not the one driving the cart, everyone is going to notice it.

    Reply
  3. ozgur says:
    February 26, 2006 at 10:41 pm

    Mybe this shopping car are ideal for Metro or Bauhaus style markets. Anyway it is great idea

    Reply
  4. Marcello says:
    February 24, 2006 at 11:38 pm

    Straight from the huge shopping-cart from Maurizio Cattelan.
    That’s cheap.

    Reply
  5. Amanda says:
    February 24, 2006 at 10:59 pm

    Great guerrilla piece ! Great idea !

    Reply

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