Directed by Hugo Menduiña (agosto), this advert for Pond’s breaks away from the classic treatment of beauty products. Instead of the usually shallow approach, the film shows intensity and holded emotions thru its dense atmosphere and classy acting.
Few words are spoken, but each gesture tells everything about the present and the past of the main characters. When directing is well done, definitely less is more.
CREDITS
Title: Fix your past
Client: Pond’s
Director: Hugo Menduiña
Agency: Bassat Ogilvy
Executive Creative Director: Álvar Suñol
Creative Director: Emiliano González, Director Creativo
Account Director: Paula Vizcaino
Account Executive: Isabel Miras
Audivisual Director: Ramón Corominas
Agency Producer: Cheli Pascual de Zulueta
Production Company: Agosto
Executive Producer: Rafa Montilla
Producer: Víctor Mata
DoP: Paco Femenía
Edition: Alejandro Delgado Peru
Postproduction Supervisor: Sergi Roda
Postproduction: Infinia
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