Hardware store. “hard by nature/soft by choice”.
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Credits:
Advertised brand: Focelda
Advert title: Naturally hard
Translation of headline to English: hard by nature/soft by choice
Advertising Agency: MTN Company, Cava de’Tirreni (Salerno), Italy
Creative Director: Max Gaeta
Art Director: Joe Perozziello
Copywriters: Francesco G. Caolo, Barbara Brescia
