Fuk Luk Sau, a fitness center in Ancona, recently ran a guerrilla action for a “try and buy” promotion.
A car full of post-its containing an invite and a trial to the fitness center was placed in the city center, inviting people to get the free access to the fitness center.
About 5,000 were the trial cards distributed.
Thanks to federico lodolini for sending this.
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I was there during the guerrilla…the best was looking at the people taking the cards and putting in them bags in secret, like if they didn’t whant let know they have to loose kilos!!!
bye!!