In 2009, Grey Worldwide adopted a new mission: “Famously Effective.” It leverages our heritage of producing communications that get results while acknowledging our growing cachet for famous, engaging work. This was just one of Grey Canada’s efforts to align with that vision. We wanted to create an innovative way to promote our agency, drive more people to our website and make the industry take notice. Rather than advertise our agency with a traditional ad, we created a viral app only downloadable through greycanada.com.
Global Mood Clocks are the world’s first dynamic virtual clocks that capture and share the current moods of multiple cities all around the globe based on online trends. The clocks reflect the “mood” of a city by showing the dominant colour from the latest location-tagged photo uploads to Flickr, as well as the top Google search and trending Twitter word, all in real time.
Credits:
Carl Jones – Executive Creative Director
Amy Jacobs – Copywriter
Todd Lawson – Art Director
Toby Pilling – Director of Development
Christopher Lewis – Flash Developer
Carla Smith – Agency Producer
