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Nice guerrilla campaign made for the 2005 edition of the Film Festival in Göteborg.
Pingback: Icke-traditionella medier » Blog Archive » Göteborgs filmfestival fÃ¥r en tia
While this *might* be a neat idea, here in the UK it could well be construed as flyposting, which is illegal and can result in huge fines and the company/brand responsible to pay for clean-up operations.
Still not convinced on this campaign…
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Pingback: Icke-traditionella medier » Blog Archive » Göteborgs filmfestival fÃ¥r en tia
While this *might* be a neat idea, here in the UK it could well be construed as flyposting, which is illegal and can result in huge fines and the company/brand responsible to pay for clean-up operations.
Still not convinced on this campaign…