Granville Island Brewing

Granville Island Brewing

Background Information from Publicis:
“When Granville Island Brewing asked us to design a snowboard for a promotional giveaway, we saw an opportunity to go beyond the typical, logo-heavy branded promotional item and do something that would reflect the brand’s local identity. We wanted to pay homage the West Coast snowboarding lifestyle. Since a large part of that involves calling in ‘sick’ whenever the mountains get a fresh snowfall, we came up with a bunch of excuses and printed them on the board. Not that we’ve ever used any of them ourselves, of course.”

Project Credits:
Client: Granville Island Brewing
Agency: Publicis Vancouver
Senior Art Director: Tana Kosiyabong
Copywriter: Grant Proulx
Creative Director: Bill Downie
Producer: Robert Clements
Designer: Tana Kosiyabong
Illustrator: Apiradee Loharungsikul
Photographer: Raeff Miles
Account Supervisor: Derek Grech
Account Executive: Irshaad Ahmad

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Rating: 4.3/5 (3 votes cast)
Granville Island Brewing, 4.3 out of 5 based on 3 ratings
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One thought on “Granville Island Brewing

  1. Hello, I wonder how I can get this snowboard that I loved so much, I had never seen a board as unique as this and so much fun and cute. Please tell me if you can get this board. Thank

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