Guerrilla against AIDS
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Guerrilla action made in Brazil against aids.
Title: Take out a condom and help the fight against AIDS.
Baseline/Tagline: Take out a condom and help the fight against AIDS.
Agency: Escala ComunicaÃ§Ã£o e Marketing – Brazil
Brand: Health Secretariat of Rio Grande do Sul (Brazil).
Creative Director – Eduardo Axelrud and Alessandro Jacoby
Copywriter – Marcelo Rosa
Art Director – Diego Wortmann and Rafael Koff
Illustrator – Diego Wortmann
Strategic planner – Marcia Fernanda Sampaio and Tais Ludvig