Guerrilla marketing for Nike
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Belén Gayán directs and Agosto produces this viral ad for Nike where 6 top soccer players from spanish national team make a midnight escape to paint a big banner that reads:
“Being spanish is not an excuse anymore, it’s a responsibility”
The banner was then displayed in an important football match, thus gaining prime time coverage in the main TV News and printed press from Spain.
Cesc Fàbregas, Carles Puyol, Fernando Torres, Sergio Ramos, Andrés Iniesta and David Albelda are the main roles of this guerrilla action that means Nike’s recognition to the optimum moment that spanish sport enjoys.
Title: Momentum Futbol
Creative directors: Oriol Villar / Fernando Codina
Art Director: Enric Soldevilla
Account Team: Pablo Zea / Juan Badilla
Agency producer: Melanie Andrada
Production company: Agosto
Director: Belén Gayán
Producer: Ines Segura
Operator: Sergi Vilanova
Post-roduction supervisor: Sergi Roda