Follow the pixel arrow to hcw!
Hcw, a belgian chain that sells computers, software and hardware add-ons, was looking for an original way to announce the opening of a new store in antwerp. The focus advertising guerilla team took to the streets of Antwerp to leave the Å“pixeled arrow¹, pointing in the direction of the new shop, everywhere in and near metro and tram stations, including trash cans and escalators. No one got arrested or verbalized and the client – who took part in the action ¬ was really satisfied.
Credits:
Advertised brand: HCW – HET COMPUTERWINKELTJE (BELGIAN COMPUTER RETAILER)
Advert title(s): LAUNCH NEW SHOP
Translation of headline to English: HCW PUTS YOUR PC ON THE RIGHT TRACK
Advertising Agency: FOCUS ADVERTISING, KORTRIJK, BELGIUM)
Agency website: http://WWW.FOCUS-ADVERTISING.BE
Creative Director: KAREL VANOVERBERGHE
Art Directors: JOKE HAUTEKIET, HENDRIK HOLDERICK
Copywriter: JOOST DEVRIESERE
Other additional credits: MOVIE BY HENDRIK HOLDERICK
