Print campaign made for the Committee on Environment And Public Works of ALERJ (Legislative Assembly of Rio de Janeiro).
The ad criticizes the excuses people often use to justify the damage they cause on the environment.
Creative Director: Paulo Castro
Head Of Art: Bernardo Machado
Art Director: João Paulo Medeiros
Copywriter: Otto Pajunk
Illustrator: João Paulo Medeiros
Retoucher: Raphael FS