Credits:
Advertising Agency: Saatchi&Saatchi Bucharest, Romania
Creative Director: Nick Hine
Art Director: Daniela Nedelschi – Jorg Riommi – Arturo Vittorioso
Copywriter: Jorg Riommi – Arturo Vittorioso
Photographer: Carioca
Head&Shoulders Since 1961
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For these to work I’d think people would have to already associate Head and Shoulders with dependability and being time-tested. Perhaps this is going after an older demographic, but those themes and these pictures don’t really resonate with my brand image of the shampoo.